Boarding pass
Twenty years revitalizing, differentiating, and building brands with a blend of research, data, and a good deal of intuition.
Head of Creative at Quicken, and a growth marketer who builds creative that actually moves the number. I have led teams across grocery tech (Instacart), mental health (Headspace), wellness, computer tech, events, and media. Lately I have been wiring AI into the creative process so good work ships faster and performs harder. Foodie by appetite, plane nerd by birth.
Destinations flown
Selected work, logged as arrivals. Each brand gets a code, a discipline, and a place on the board.
Flight path
Twenty years, climbing. Six sectors on the way to Head of Creative — grocery-tech to fintech.
From the flight deck
I build brands the way pilots fly: preparation, instinct, and a healthy respect for the numbers.
For two decades I have revitalized, differentiated, and rebuilt brands across retail and grocery tech, mental health, wellness, computer tech, events, and media. The method does not change much: research to understand, data to keep me honest, intuition to make the leap, and rigorous execution to land it.
These days a lot of that work runs through AI. I integrate it into the creative process to streamline the busywork, widen the range of ideas, and push performance at a scale that used to take a full floor of people. The tools got faster. The bar got higher. Good.
Off the clock you will find me chasing a great meal or filming takeoffs as @planezaddy. The old site said 2019 called and wanted its portfolio back. Consider this the upgrade to first class.